Last updated: 28 March 2026
SafePlay Compliance Hub is operated by Hotline Labs Ltd (Company No: 11873778), registered at Enterprise Centre, Tonypandy Enterprise Park, Llwynypia Road, Tonypandy, Wales CF40 2ET. When we refer to ‘SafePlay’, ‘we’, ‘us’, or ‘our’ in this policy, we mean Hotline Labs Ltd.
We collect information you provide directly: name, email address, venue name, venue type, and any messages you send via our contact form. When you use our platform, we collect data about your equipment, staff qualifications, documents, and compliance records. We also collect technical data: IP address, browser type, operating system, and pages visited.
We use your data to: provide and maintain the SafePlay platform; send compliance reminders and notifications; respond to your enquiries; send marketing communications (with your consent); improve our service; and comply with legal obligations.
We process your data on the following legal bases: contract performance (to provide our service); legitimate interests (to improve our service and send relevant communications); consent (for marketing emails); and legal obligation (to comply with applicable laws).
All data is stored on secure servers within the European Union. We use 256-bit SSL encryption for all data in transit and at rest. Daily encrypted backups are performed and stored in a separate EU location. Access to data is restricted to authorised personnel only.
We do not sell your data to third parties. We may share data with: our hosting provider (EU-based); our email service provider (for sending notifications); payment processors (Stripe, for subscription billing); and law enforcement (if required by law). All third-party processors are GDPR compliant and bound by data processing agreements.
We retain your data for as long as your account is active. If you cancel your subscription, we retain your data for 90 days in case you wish to reactivate. After 90 days, all data is permanently deleted. Contact form submissions are retained for 12 months.
Under GDPR, you have the right to: access your personal data; rectify inaccurate data; erase your data (‘right to be forgotten’); restrict processing; data portability; object to processing; and withdraw consent. To exercise any of these rights, contact us at privacy@safeplayhq.com.
We use essential cookies to maintain your session and remember your preferences. We also use analytics cookies (with your consent) to understand how our website is used. See our Cookie Policy for full details.
We may update this privacy policy from time to time. We will notify you of any material changes by email or by posting a notice on our website. The ‘last updated’ date at the top of this policy indicates when it was last revised.
If you have questions about this privacy policy or wish to make a complaint, contact us at: privacy@safeplayhq.com or write to: Data Protection, Hotline Labs Ltd, Enterprise Centre, Tonypandy Enterprise Park, Llwynypia Road, Tonypandy, Wales CF40 2ET. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.